Category: Small Business

Small business trends, tools and topics learned from working with our brilliant SMEs.

Spread the Word and Refer…

We’ve got a brand new referral offer which will save you and your referral money. Here’s the juicy details: If you have successfully referred a friend and your contract price has not changed, contact us here and we will sort it out as quick as possible.

Our Values & How We Got There

Here at Lucidica we want our clients to feel like family. We aim to provide tailored IT Support for businesses based in London but it doesn’t just revolve around that. We want to beat the automated telephone and provide personalised support to everyone and have the highest customer satisfaction.  As part of becoming part of […]

Free Alternatives to Expensive Software

Most professional software can set you back thousands but sometimes, free or cheaper alternatives can really get the job done just as well. So here are some inexpensive software replacements to help you create. Video Editing Expensive: Adobe Premiere Pro, AVS Video Editor, Final Cut Pro Cheap: Lightworks Basic (free) – Pro version (outright £249.99, monthly £14.99 or […]

Retargeting your way to Success

The big debate in the marketing world is the utilisation of cookies. Does the usage of cookies through retargeting ads improve your chances of making a visitor a customer? Many businesses are unsure about the use of retargeting as a form of online advertising as retargeting can be seen as a form of spam and […]

Small Business Broadband

Business broadband is such an important topic. It is literally the lifeline that most businesses run on consequently making reliable broadband a crucial choice. The act of choosing broadband is a process of weighing up the cost of a business package against the pros and cons associated with having a home or broadband package. If […]

Lucidica’s Secret to Internal Marketing

So many businesses focus on making customers and potential clients trust and like them enough to purchase a product or a service from them. But what about your actual employees? Don’t they need some marketing of their own to make them truly invested in the company and the company’s goals? Well, we think they do. […]

The 9 Best Things About Starting a Company

  Being an entrepreneur is the hardest job out there. You are in charge of every aspect of your business and all these responsibilities do not end when the clock hits 6pm. On top of that, the odds are stacked against you. Forbes claims that 90% of start-ups fail, especially those based on blind optimism. […]

Why We Are Better Than Apple

  We have beaten Apple, the biggest technology company in the world, on ONE area of business. This one area of business is our NPS. NPS stands for Net Promoter Score. Businesses use this index as a way of measuring how likely their customers are to recommended products and services to others, using a scale […]

Hot Desking in Motion

  Love it or hate it hot desking is becoming a common practice in many businesses. Top names such as Microsoft and Ernst and Young have adopted this notion in an attempt to create a more flexible and productive working environment. However, hot desking is not loved by everyone. Many argue its time consuming and […]

Why Staff Profiles Are Beneficial For Your Business

  It’s a task that most employees dread – writing a personal profile to appear on your company’s website. People always resist or simply refuse the daunting task of summing up their entire personality in a few snappy sentences. However, staff profiles are beneficial to your website, there’s suddenly a face behind the name, and […]