Technology Seminars
Every month we run half-day technology seminars specifically for businesses with 1-50 staff, at the British Library Business & IP Centre (96 Euston Road,
London, NW1 2DB GoogleMap)
. Each seminar starts 15 minutes after the published scheduled time (so attendees can grab a tea, coffee, cake and settle in). A seminar runs for 3-4 hours, depending on question time at the end. As we look after anything to do with technology for a small business, feel free to bring along any other technology questions and ask them of our presenter (Thomas, our Chief Technology Officer) after the seminar.
Once you register we email you confirmation that you have a place booked, then a few days before the seminar we'll email a reminder and final instructions. If you have any questions, or other topics you would like us to run, please email seminar@lucidica.com . The current technology topics we run on a regular basis include:
Search Engine Optimisation (SEO) - how to improve your website so search engines, like Google, lists or ranks it better/higher. Hear how the bet our CEO had with the CTO in early 2009 went – could he get Lucidica from page 72 to page 1 of Google in less than 3 months for our primary search phrase, “IT support London”? We’ll pass on all the lessons we learnt in this bet and how we dramatically climbed the Google rankings by doing this ourselves. There are many simple things any business can implement to get them - or at least much closer - to the Holy Grail of search, page 1.
Email Marketing - how to use professional looking emails, in bulk, to market effectively, and/or keep your clients informed (e.g. newsletters). Bring along your laptop along if you would like to participate in the practical session at the end (set up your own mailing lists and send a test newsletter to yourself in the session!).
Technology "Must-Have's" For Small Businesses - from the best computers and laptops, virus-protection and back-up software we know of; to "what is a server and when does my business need one" and many free software and technology tips to reduce technology risk and increase value in your business.
An Intranet and more with Microsoft Sharepoint - touted as a big thing in the 1990s, Intranets are finally adding value to business - especially small business now they are affordable with products like Microsoft Sharepoint. In this seminar we explain what an Intranet is, how you can use Sharepoint and how to get this powerful solution from Microsoft. We'll talk and show you how you can use Sharepoint for your own CRM, wiki, time sheeting forms and reporting, expense summary forms, other procedures and forms with built-in workflow and much, much more.
What is a CRM, when are they best used by small business and which one to select - Client Relationship Management (CRM) software can bolster your relationship with existing clients as well as help you work on your prospective client contacts better and more frequently with ease. We'll outline what a CRM, how it should be used for small business and profile the top 4 or 5 CRMs affordable to small business.
Designing, developing and maintaining an effective website - every small business should have a website. Here we dispel many myths about designing, developing and maintaining a website - it's really not that hard! For most websites we design and build for our clients we recommend they buy some great Adobe software which allows them to maintain their website like they edit Word documents. We provide plenty of advice and tips on what is a good design, and what your developers should be including in the code when they build it.
Google AdWords: ensuring you're getting the most from your Pay Per Click (PPC) – we’ll share all the mistakes we’ve made and lessons learnt on how to get the best return for your Pay Per Click (PPC) budget. PPC, like Google AdWords, is the fastest way to get to page 1 of Google and although it’s not as trusted or effective as SEO, it is still a worthwhile tool to have in sales & marketing.
The upcoming seminar dates and topics are:
September 2010
10.00am Thursday 2nd - Search Engine Optimisation (SEO) for Small Business (register here)
October 2010
10.00am Tuesday 5th - Designing, Developing and Maintaining an Effective Website (register here)
November 2010
10.00am Tuesday 2nd - Search Engine Optimisation (SEO) for Small Business (register here)
December 2010
10.00am Tuesday 7th - Email Marketing for Small Businesses (register here)
We hope to see you at one of our technology seminars soon.