Technology Seminars
Every month we run half-day technology seminars specifically for businesses with 1-50 staff, at the British Library Business & IP Centre (96 Euston Road,
London, NW1 2DB GoogleMap)
. Each seminar starts 15 minutes after the published scheduled time (so attendees can grab a tea, coffee, cake and settle in). A 30 minute lunch is provided around 12.30pm-12.45pm.
Each seminar runs for around 4 hours, depending on question time at the end. As we look after anything to do with technology for a small business, feel free to bring along any other technology questions and ask them of our presenter (Thomas, our Chief Technology Officer) after the seminar.
Once you register we email you confirmation that you have a place booked, then a few days before the seminar we'll email a reminder and final instructions. If you have any questions, or other topics you would like us to run, please email seminar@lucidica.com . The current technology topics we run on a regular basis include:
Search Engine Optimisation (SEO) - how to improve your website so search engines, like Google, lists or ranks it better/higher. Hear how the bet our CEO had with the CTO in early 2009 went – could he get Lucidica from page 72 to page 1 of Google in less than 3 months for our primary search phrase, “IT support London”? We’ll pass on all the lessons we learnt in this bet and how we dramatically climbed the Google rankings by doing this ourselves. There are many simple things any business can implement to get them - or at least much closer - to the Holy Grail of search, page 1.
Email Marketing - how to use professional looking emails, in bulk, to market effectively, and/or keep your clients informed (e.g. newsletters). Bring along your laptop along if you would like to participate in the practical session at the end (set up your own mailing lists and send a test newsletter to yourself in the session!).
Google AdWords: ensuring you're getting the most from your Pay Per Click (PPC) – we’ll share all the mistakes we’ve made and lessons learnt on how to get the best return for your Pay Per Click (PPC) budget. PPC, like Google AdWords, is the fastest way to get to page 1 of Google and although it’s not as trusted or effective as SEO, it is still a worthwhile tool to have in sales & marketing.
"I attended the Google AdWords seminar run by Tom Jeffs of Lucidica at the British Library in August. Since making the changes to our Adwords campaign for our spy shop, SpyOnYou.co.uk we’ve found our sales have doubled compared to the last three months. Thomas provided easy to understand guidance on what keywords to use in Adwords campaigns and what changes to make so that your adverts work effectively. Importantly, he teaches you how not to get caught out by running weak adverts and wasting money…after all you’re paying for them! Our Adwords campaigns are now paying for themselves through the sales we’ve made since the seminar. Thanks Thomas! " Cameron Gowlett, Director of Cerberus Investigations.
E-commerce for Small Businesses
This workshop is free for Innovate London Clients. If you are a SME in London email us on info@innovatelondon.org to join the programme.
The upcoming seminar dates and topics are:
May 2012
10:30am - 2.30pm Monday 21st - Digital Marketing: Get the most from your pay per click (held at the British Library)
Register here
June 2012
10:00am - 2pm Friday 8th - Digital Marketing: SEO for small business (held at the British Library)
Register here
1pm - 4pm Thursday 28th - E-commerce for Small Businesses (Accelerator, Shoreditch)
Register here
July 2012
10:00am - 2pm Tuesday 3rd - Digital Marketing: Get the most from your pay per click (held at the British Library)
Register here
1pm - 4pm Thursday 19th - Search Engine Optimisation (SEO) Workshop (Accelerator, Shoreditch)
Register here
August 2012
10:00am - 2pm Tuesday 14th - Digital Marketing: SEO for small business (held at the British Library)
Register here
1pm - 4pm Thursday 23rd - Effective E-mail Marketing (Accelerator, Shoreditch)
Register here
September 2012
10:00am - 2pm Tuesday 4th - Digital Marketing: Get the most from your pay per click (held at the British Library)
Register here
1pm - 4pm Thursday 20th - E-commerce for Small Businesses (Accelerator, Shoreditch)
Register here
October 2012
10:00am - 2pm Tuesday 2nd - Digital Marketing: SEO for small business (held at the British Library)
Register here
1pm - 4pm Thursday 18th - Search Engine Optimisation (SEO) Workshop (Accelerator, Shoreditch)
Register here
November 2012
1pm - 4pm Thursday
22nd - Effective E-mail Marketing (Accelerator, Shoreditch)
Register here
We hope to see you at one of our technology seminars soon.