Word of Mouth 2.0

We never go anywhere without checking the reviews first. Unless it comes highly recommended by a friend, we don’t set foot outside the office before Googling. Why go in blind when you could have the internet give you the insider knowledge?

Back in the old days before the internet, it was word of mouth that let you know who got food poisoning from which restaurant and where the cheapest dry cleaner was. Now all this information is just a click away and if you’re a business owner, bad customer reviews can really hurt your company.

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About Emma Savory

I am a Marketing Associate at Lucidica, having joined as an intern in Summer 2016. I work on everything from managing social media accounts to writing content for email campaigns, websites and seminars. I love learning new things and finding out the latest marketing technique or crazy new app that can analyse another area of digital marketing. Outside of work I love to travel. Anywhere and everywhere that will allow me explore, try tasty new food and perhaps see a bit of sunshine. Aside from that, I am a gin drinking, cat-obsessed country girl who is a (not so) secret history nerd.

by Emma Savory

Marketing Associate

I am a Marketing Associate at Lucidica, having joined as an intern in Summer 2016. I work on everything from managing social media accounts to writing content for email campaigns, websites and seminars. I love learning new things and finding out the latest marketing technique or crazy new app that can analyse another area of digital marketing. Outside of work I love to travel. Anywhere and everywhere that will allow me explore, try tasty new food and perhaps see a bit of sunshine. Aside from that, I am a gin drinking, cat-obsessed country girl who is a (not so) secret history nerd.

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