Rasheed has offered his services to the business and team members to help steer this ship we call Lucidica. Rasheed Ogunlaru is a leading life coach, speaker and business / corporate coach. He helps people of all backgrounds find fulfilment and ‘meaningful success’ in all areas of their lives, careers and businesses. He is author of Soul Trader – Putting The Heart Back into Your Business and a range of books, audio talks and videos. His clients include entertainers, entrepreneurs, Chief Executives, the public and organisations. He appears in the media including on BBC and ITV News. He is the business coach partner of the British Library’s Business & IP Centre where he runs the inspiring ‘Soul Trader; Your Life, Your Business’ workshop for new and established business owners. His 16year+ background in coaching, training, media and performance includes being former Co-Director of Samaritans (Central London), a Communication Manager and singer-songwriter.