Category Archives: Online Marketing

Tool, tips and techniques for Search Engine Optimisation (SEO), Pay Per Click (e.g. Google AdWords), Email Marketing and Social Media (Facebook, Twitter, Blogging etc).

DIY Logos

March 26, 2013

The Logo is one of the most essential steps of building and communicating your brand hence you’d want to make it as punchy as possible. Here at Lucidica we work with small businesses and start-ups and we know how difficult … Continue reading →

Posted in How-to Guides, Small business stuff, Website | Leave a comment

How To Build Your Own Website

March 19, 2013

Are you are a small business or just an individual with a desire to set up your own website but don’t really know how? Here are some easy tips on how you can do it yourself without any coding. First … Continue reading →

Posted in Products, Small business stuff, Website | Leave a comment

Wanna cookie?

March 7, 2013

Ever noticed that adverts seem to know you really well? Find that they display something that you’ve had your eye on? For instance, the pair of jeans that you were checking out yesterday appear on a random website you visit… … Continue reading →

Posted in How-to Guides, Random Technology, Website | Leave a comment

Best Vine Videos… So Far

February 1, 2013

Just over a week ago Twitter unveiled it’s brand new video sharing app: Vine. Since then the internet’s been flooded with 6-second sneek-peeks into the lives of Tweeters everywhere. Despite not having the smoothest launch week – with service outages, … Continue reading →

Posted in Apps, Mobiles, smart phones and tablets, Social Media | 2 Comments

How To Do Decent SEO

November 30, 2012

If you’ve read anything about SEO you’ll know that there are many methods you can use to push your site closer to that elusive first Google page. But this blog isn’t going to go through them all. It would take … Continue reading →

Posted in How-to Guides, Online Marketing, SEO for Small Business, Social Media | 1 Comment

Recovering From A Social Media Mistake

October 22, 2012

A couple of weeks ago we covered some of the most famous mistakes made on social media networks. Additionally there are hundreds of stories of social media controllers making the simple mistake of posting something inappropriate either in a moment … Continue reading →

Posted in How-to Guides, Social Media | Leave a comment

When Tech & Music Don’t Mix

October 16, 2012

Tech and music have had a close history. From the birth of recorded music in 1857 with the creation of the phonautograph, to the warble-inducing auto-tuners favoured in modern pop, the two have influenced and advanced each other. Some of … Continue reading →

Posted in Intern Insights, Random Technology, Social Media | Leave a comment

Social Media Mistakes

October 9, 2012

From the smallest eBay seller to the vastest of multinational corporate drinks empires, everybody tweets. Or Facebook posts. Or pins. Social media is now a staple of any decent digital marketing campaign. It’s fun, it’s fast but most importantly it’s … Continue reading →

Posted in Intern Insights, Social Media | Leave a comment

Drive sales through social media

October 2, 2012

If you are not currently using social media as a marketing tool you should be! If you doubt the power of social media or you think you don’t have the resources to use social media in your marketing strategy you are mistaken. … Continue reading →

Posted in How-to Guides, Intern Insights, Online Marketing, Social Media | Leave a comment

The 5 Best Twitter tools

September 18, 2012

Are you getting the most out of your Twitter account? Whether you are using Twitter for business, pleasure, or both, there’s a high chance there are some fantastic tools which you are missing out on. Whether you struggle to keep … Continue reading →

Posted in Intern Insights, Online Marketing, Social Media | Leave a comment