About a month ago, on Wednesday 24 November 2010, a few of us trundled off to the HSBC-sponsored ‘London Business Awards’. We had 2 Apprentices short-listed for ‘Apprentice of The Year’ award, and Lucidica was short-listed for the ‘Best Marketing’ award.
While we didn’t walk away with either title, it was an honour to make the short-list of these prestigious business awards – we’re just a lil’ old IT support company in London after all. Our team has worked hard over the years to not only develop our Apprenticeship program – through our social enterprise, ResponsibleIT CIC – but also our brand and overall marketing. It was a tremendous boost for everyone to be recognised by an external party for our efforts in these corners of the business.
Jo (GM), Rach and Tom (CTO) from the Lucidica team at the London Business Awards in November 2010
Getting our small business to page 1 of Google with our ‘Google Gin’ bet in early 2009 was one aspect the judges took note of when short-listing us. There are around a billion results, yes ‘billion’, for our primary search phrase – ‘IT support London’ – so to be in the top 10 of those billion, was impressive.
The feedback we got also said out flyers, postcards, business cards, website and overall brand had great consistency and polish.
But what really stood us out was the public speaking we do. I had been invited to speak at the Institute of Directors (Iod) on “CRMs for small business” and I run a monthly technology seminar at the British Library’s Business & IP Centre.
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