Are you are a small business or just an individual with a desire to set up your own website but don’t really know how? Here are some easy tips on how you can do it yourself without any coding.
First off, you have to have a strategy. What’s the point of your website and how you are going to structure it? Second, you need to have a clear idea of who your target audience is in order to know how to make it more appealing to them so when they come to your website they will linger longer. And last but not least, the templates you’ll chose have to be in line with your company’s image, vision and values since this is what will communicate who you are. It’s also worth checking out the competition to get an idea of what you’re up against.
Now, let’s have a look at some website-building platforms.
This is a blogging platform which can easily be made to look like a more fully featured website. In its free state it has some limitations, like requiring the URL to include ‘Wordpress’.
If you fancy flashing your cash you can get a domain of your own choice for about £30-40 or more a year depending on the plan you select.
WordPress offers a huge range of functionality in the form of widgets and templates, but many of them are paid content.
2. Free online website platforms
… such as Wix, Weebly and many many others.
These are simpler to set up and navigate than WordPress. They offer smooth and attractive templates for beginners and can embed links/social networks with ease. Additionally, when you upload an image, the platform lets you play around and manipulate the image.
However, if you are using the free versions, you’re once again required to add the site name to the URL (something that can be removed with a paid subscription).
Unlike WordPress websites, Wix has fewer features, neglecting things like analytics.
Online website platforms like these and WordPress are very flexible with their templates, allowing you can easily change their colours, the font and the size of the text, drag pictures, buttons and text all around, and it all happens online!!! All it takes is a bit of creativity and a lot of free time. If you’ve got even more time and ambition you can create your own style sheets, templates and themes.
3. Website Software:
… such as Microsoft WebMatrix, Adobe’s Dreamweaver, Serif WebPlus and others. These require a lot more knowledge, usually of HTML. Secondly, you’ll have to install the software on your computer. Furthermore, this specialised type of software is not free; you’d have to purchase it and it can be quite pricey (the Adobe Creative Suite can cost up to £1,800)
Creating a website in this way can be a rather pleasurable experience since it allows you to play around with the design, the layout and the features of the platform, as well as with your creativity. It’s also a great way to get into coding.
However, if you don’t have the time or the energy to experiment with it but you do want a sleek, cool and authentic design that will make your website stand out, it may be worth investing in someone who can do it for you.
Here, at Lucidica, we do offer hosting and web services including web design, development & maintenance, as well as e-mail marketing, SEO, content management, Google AdWords and others.
Feel free to contact us, we’d be happy to be to help!