Category Archives: Online Marketing

Tool, tips and techniques for Search Engine Optimisation (SEO), Pay Per Click (e.g. Google AdWords), Email Marketing and Social Media (Facebook, Twitter, Blogging etc).

Top Tips on Social Media for Business

October 19, 2011

Social Media is now the #1 activity on the web overtaking pornography. Nearly every business has an online presence beyond that of it’s website, as WebCreations point out Social Media is not a fad it is a shift in the … Continue reading →

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Management of Google don’t seem to love Google+

October 5, 2011

For an idea as big as Google+ you’d expect that Google would work hard to get management buyin and lead from the front. Unfortunately as the theunderstatement have charted, the bosses at Google seem have embraced + with nothing like … Continue reading →

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Should a small business choose basic HTML, Joomla, Drupal or WordPress for their website platform?

July 1, 2011

Here’s our standard disclaimer – we’re not a web company.  We only “dabble” in this part of technology.  In London we provide IT support to small businesses, the ‘S’ in SME, and web services is only one facet of technology. … Continue reading →

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Top 5 tips for a small business using Google Analytics

June 30, 2011

Google Analytics is the FREE and very handy tool from Google.  It is really easy-to-use, powerful and in a short time allows you to extract great intelligence from the traffic hitting your site.  You can then change things in your … Continue reading →

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Top 7 tips on email marketing with newsletters

April 10, 2011

Email marketing is an important tool in marketing and can include blasts of ‘cold’ emails to prospects you’ve had no contact with in the past, which is sometimes known as spamming.  But we don’t do this nor endorse it within … Continue reading →

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Top 7 tips on small business using Twitter

March 3, 2011

Social media in a hotly debated topic in the world of sales and marketing for small business. Is it worth investing all that time keeping the tweets pumping out? Twitter, the micro-blogging sensation that lets people posts updates to their … Continue reading →

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The 5 best resources for learning SEO

January 17, 2011

Since we made it to page 1 of Google for “IT support London” in May 2009, thanks to ‘The Google Gin bet’, we’ve had a lot of clients, suppliers and partners ask how we did it.  SEO, or Search Engine … Continue reading →

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Top tips on using WordPress for a small business website

January 13, 2011

While we’re not a web company we do get asked about small websites all the time from our clients, and prospective clients. Since we provide IT support in London for businesses with 1-50 staff, and are their “IT Department”, we … Continue reading →

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The Google gin bet – how we made it to page 1 in 3 months

December 14, 2010

Online marketing gets more relevant and important for small businesses every year. And it still has room to grow.  During a recent presentation at the Web 2.0 summit in San Francisco, Mary Meeker (an analyst at Morgan Stanley),  said – as consumers: … Continue reading →

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Google Instant Search generates a 2% revenue jump, but could punish AdWords Advertisers

October 26, 2010

Google’s new instant search seems to be good for them, but it could be bad news for Google Adwords users leading to a higher overall cost in their advertising. Continue reading →

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