Blog posts by Emma Savory

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About Emma Savory

I am a Marketing Associate at Lucidica, having joined as an intern in Summer 2016. I work on everything from managing social media accounts to writing content for email campaigns, websites and seminars. I love learning new things and finding out the latest marketing technique or crazy new app that can analyse another area of digital marketing. Outside of work I love to travel. Anywhere and everywhere that will allow me explore, try tasty new food and perhaps see a bit of sunshine. Aside from that, I am a gin drinking, cat-obsessed country girl who is a (not so) secret history nerd.

Word of Mouth 2.0

We never go anywhere without checking the reviews first. Unless it comes highly recommended by a friend, we don’t set foot outside the office before Googling. Why go in blind when you could have the internet give you the insider knowledge? Back in the old days before the internet, it was word of mouth that […]

Spread the Word and Refer…

We’ve got a brand new referral offer which will save you and your referral money. Here’s the juicy details:   If you have successfully referred a friend and your contract price has not changed, contact us here and we will sort it out as quick as possible.

Our Values & How We Got There

Here at Lucidica we want our clients to feel like family. We aim to provide tailored IT Support for businesses based in London but it doesn’t just revolve around that. We want to beat the automated telephone and provide personalised support to everyone and have the highest customer satisfaction.  As part of becoming part of […]

How to Make Your Phone Battery Last Longer

If you’re anything like us your phone is usually more loyal than your shadow. We check it first thing when we wake, read the news, glance through our emails. Then we head to work, drowning out the familiar public transport sounds with music or podcasts, maybe sending a text or two between tunnels. For the […]

Tips to Better Marketing in 2017

Can you believe it? It is actually 2017. Three years off the big futuristic 2020. While you are recovering from the Christmas period ( /eating your body weight in cheese boards and leftover dinners) we thought we would give you some top tips on how to market your business in 2017. Is marketing in 2017 […]

Handy Keyboard Shortcuts

Life moves fast. Time is short. There’s no industry that understands that more than the technology industry. This is why every device you’ve ever used has been designed to make it as easy as possible. Sometimes, though, these little tips and tricks that let us master our devices aren’t brilliantly obvious. So today, to help […]

A Brief Guide To Spam

Everyone and their grandmother suffers spam. If you’re smart you can minimise the amount of cheap Rolexes and little blue pills that you get offered on a daily basis, but it’s always a problem. In fact, nearly 80% of all the emails the average person receives are spam. So why, in an age where we […]

Top 7 tips on Marketing with Newsletters

  Email marketing has been described as outdated, ineffective and time-consuming. My opinion? They are just doing it wrong. Email marketing is a vital tool that so many companies do not utilise effectively. Despite the advancement in social media marketing- you are still 6x more likely to get a click-through from an email campaign than […]

Retargeting your way to Success

The big debate in the marketing world is the utilisation of cookies. Does the usage of cookies through retargeting ads improve your chances of making a visitor a customer? Many businesses are unsure about the use of retargeting as a form of online advertising as retargeting can be seen as a form of spam and […]

Small Business Broadband

Business broadband is such an important topic. It is literally the lifeline that most businesses run on consequently making reliable broadband a crucial choice. The act of choosing broadband is a process of weighing up the cost of a business package against the pros and cons associated with having a home or broadband package. If […]

Don’t Overpay For Cables!

  Cables are a pain. We understand this pain as being a IT support company there’s no way we can really avoid them. They lay about everywhere, cost a bomb, and you can never find the one you are looking for. The multi-coloured aspect should theoretically help locating the right cable but instead it gives […]

Lucidica’s Secret to Internal Marketing

So many businesses focus on making customers and potential clients trust and like them enough to purchase a product or a service from them. But what about your actual employees? Don’t they need some marketing of their own to make them truly invested in the company and the company’s goals? Well, we think they do. […]

The Technology Lovers Christmas Wish List

  It’s that time of the year. The period of eggnog, Christmas parties and wish lists of course. Whether those wish lists include the new iPhone, a fancy new alarm clock, the next best camera or just a funky gadget that will entertain you for the whole of boxing day- we have you covered. I […]

How Safe Were The USA Elections From Hacking?

Now Donald Trump has been elected the president of the United States of America with only around half the population of America voting, the elections are all anyone can talk about. The question of how someone so controversial could be the president of the “free world” is on many people’s minds. But regarding the actual […]

10 Quick Fixes for a Slow Windows Computer

  Slow computers are one of world’s greatest frustrations. It always seems to happen when you are in a rush and simply need to pop onto your computer when you end up waiting ages just to do the simplest operation. But how do you go about fixing this? Most people think that the choices are […]

The 9 Best Things About Starting a Company

  Being an entrepreneur is the hardest job out there. You are in charge of every aspect of your business and all these responsibilities do not end when the clock hits 6pm. On top of that, the odds are stacked against you. Forbes claims that 90% of start-ups fail, especially those based on blind optimism. […]

Marketing on Social Media

Digital marketing has revolutionised the process of selling. It has meant that instead of your sales directly correlating to the standard of your TV/newspaper advert, it is now all about likes, follows and retweets. But how do you increase your social media presence in a way that doesn’t include investing in pay per likes or […]

How to Remove Ransomware

What is Ransomware? Ransomware is defined as; “a type of malicious software designed to block access to a computer system until a sum of money is paid.” Basically, it is the horrific procedure of logging into your computer and being greeted with a red image which demands large sums of money in exchange for your […]

Best Tech for University Students

We know that preparing for university is hard enough without the pressure of choosing new technology which has to get you through the next three years. It’s a big and normally quite expensive investment which is made even harder by the question of what is essential. So we’ve provided you with a breakdown of what […]